How Every Steve Harvey Outfit Picture Goes Viral.

Most people are familiar with beloved Family Feud and talk show host Steve Harvey, but his online presence was not that prevalent until he posted an outfit picture that became an unintentional user-generated content campaign. On October 8, 2021, Steve Harvey posted a simple picture of him striking a pose in an all-green suit.

This simple picture with no caption amassed over 200,000 interactions on Twitter. The reason that this post went so viral was that fans of Steve Harvey and other people on Twitter began to make edits of the picture relating to popular topics. Some of the replies reached over 10,000 interactions. Some of the most popular replies were related to superhero villains because the suit resembled many infamous superhero characters.

Steve Harvey is depicted as The Riddler from Batman.

Steve Harvey is depicted as Doctor Octopus from the Spiderman Far From Home movie.

Steve Harvey is depicted as a Loki variant from the Disney+ show Loki.

Steve Harvey is depicted as the Green Lantern.

Steve then posted a similar outfit picture with no caption the next day and the trend continued.

Steve Harvey is depicted as one of the characters on the popular Netflix show Squid Games.

Steve later continued the trend on October 13 and struck social media gold again.

By this point, most people had become aware of the trend and had recognized how extravagant and easily memeable Steve Harvey’s outfits are and they would edit his outfits to fit into popular superhero or anime characters. Each post and reply was bound to have thousands of interactions because it had become a joke on the internet to edit Steve Harvey’s outfits.

Steve Harvey is depicted as Trunks from Dragon Ball Z.

Steve Harvey is depicted as Captain America.

Steve Harvey is depicted as Sonic.

Steve Harvey is depicted as Yu-Gi-Oh!.

This trend has continued throughout all of October and Steve Harvey and his team are very self-aware of it because they continue to post Steve Harvey’s outlandish outfits in the same manner and people continue to make edits of the outfits. It has become Steve Harvey’s user-generated content campaign as his Twitter posts have seen an increase in interactions and all he needs to do is post a picture in him in a memeable suit and his engagements will continue to flourish. This internet joke will likely continue for months, or even years, and if Steve Harvey wants to see more engagements he can simply post another suit picture that is easy to edit. The Steve Harvey outfit trend should be an example of how successful a user-generated content campaign can be for brands. If a brand can make its own internet joke or campaign that people want to join in on it will increase a brand’s interactions on social media. This trend isn’t costing Steve Harvey’s team anything to create, although Steve is spending money on his expensive suits, he was already spending this money on his suits before the trend began. If a brand can identify something within their brand that people can relate to and want to interact with it could completely change a brand’s trajectory. Brands should see this example of a successful UGC campaign and follow in Steve Harvey’s expensive shoes.